The short video, image and copy variants you already pay tools for, evaluated on creatives you ran. Your creative leads judge the work, and your finance team the total cost.
Prefer email? hello@azitalabs.com, subject “Workload evaluation: Performance marketing”
Finding the creative that sells means testing many variants across formats and platforms, and the briefs change every week. Image, video and copy tools sit with different teams, and every variant still has to pass brand safety before launch. So testing narrows to what the team can produce and review in time.
An example workflow
Winning ads come from testing many variants of one product story. An evaluation could take the approved stills from one past campaign, generate short clip variants in each ratio, and let the creative lead compare them and the total cost with the current generators.
An example workflow
A direct-to-consumer brand needs fresh hooks and captions every week. An evaluation could take one week of approved creatives, produce new variants, and compare how they pass brand review and what they would cost in total.
An example workflow
Product launches need image and video variants ready before campaigns go live. An evaluation could take one past launch's stills and prompts, render the variants, and set the brand team's review next to the total cost.
The evaluation works on creatives from a campaign you already ran, and your creative leads decide which variants pass.
Every variant is checked against brand safety and each platform's format before your media buyers see it.
Image, video and copy generation compared as one job, next to the separate tools your teams pay for today.
Run your workload on capacity from Azita’s installations. Scope the workload and data requirements.
Discuss your workload on the fleetScope the room and workload together. Azita designs, installs and commissions the deployment.
Discuss an installation in your buildingWhere the work runs, which models are used, who has access and how long anything is kept are agreed in your proposal before any work starts. The Trust page sets out custody and residency by side.
Agree a representative job and the acceptance criteria. Compare the output, turnaround, data requirements and total cost before deciding.
Available to evaluate on your own workload.
On the Azita fleet, or on an installation in your building.
We'll review what you need to run and contact you to discuss the right setup.
There is no price list. Your proposal states what is being quoted, the commitment and what is included. Human review, software licences and integration are listed wherever they apply.
Add what you pay for today. It travels with your enquiry as a note, so the comparison starts from the same work.
Prefer to read first? How pricing works
That is what the evaluation decides. Your creative directors review the clip, image and copy variants from one past campaign against the criteria they set. If the work does not pass, nothing moves.
Bring the approved stills and copy from one campaign you already ran, and what the tools on that job cost today. We agree the acceptance criteria and the turnaround, produce the clip, image and copy variants, and set out the output and total cost side by side.
Very little. Your buyers keep their platforms and testing process. The variants arrive for review before anything goes live.
On the Azita fleet, or on an installation in your own studio. Where your client assets are processed, who has access and how long anything is kept are agreed in your proposal before any work starts.
Proposal based on your workload and deployment. It states what is being quoted, the commitment and what is included, and lists human review, software licences and integration wherever they apply. There is no price list.
Term, exit and what happens to that client's assets at the end are set out in your agreement before you sign.
Related
Use case
Product & promotional content
From approved stills and prompts to short clip variants for your team to review in its own tool.
Read
Agencies and studios
Client work at campaign volume, evaluated against your clients' standards.
The page for every kind of work in this group, and how an evaluation works.
Read
Also for
Social media agency
Creatives, captions and reels for brand accounts, evaluated on a finished campaign. Compare the output and total cost before moving a client.
Read
Send a campaign and its deliverables list. We agree the acceptance criteria with your creative leads, then compare the output, turnaround and total cost.
Arrange a workload evaluation